Advertising & Promotional Standards

Impact advertising must be clear, accurate and not misleading. Marketing must not:

• exaggerate the chance of winning
• imply a customer is particularly lucky
• claim somebody has won when they have not
• advertise unavailable prizes
• fabricate winner activity
• fabricate scarcity
• materially misrepresent entry prices
• conceal significant eligibility conditions
• imply competitions provide financial security

Prominence

Significant promotional conditions are communicated sufficiently prominently in advertising. Where relevant this includes:

• how to participate
• free entry
• closing date
• material eligibility restrictions
• nature and number of prizes
• other conditions likely to materially affect participation

Full Competition Terms remain easily accessible from every competition page.